Experienced Designer & Creative Director
Andrea Smith
I like to dig in, design and get my hands dirty trying new things and thinking outside of the box.
With over 15 years of experience leading cross-functional creative teams, crafting design strategies, and driving brand growth, I’ve built a career rooted in bringing ideas to life that connect with audiences on a personal level.
Earth Month
Earth month promotion. Concept, styling and earth photo using Leanfit product. Design and copy.
basd rebrand
Led rebrand of basd bodycare brand into a health and wellness line for a younger demographic.
Leanfit Sport Category
Spearheaded the packaging design and execution of a new category withing the Leanfit Brand.
Channels Support
Print, in-store and digital marketing collateral for large channels.
Children’s Story Book
Illustrated, designed and self-published a whimsical poem about Canada’s beloved moose.
Samples Postcard
First physical touchpoint of new customers targeted with Free Samples promotion.