Leanfit Sport, New Category
Drove and executed the design and branding of this new Leanfit line extension from beginning to end, to align with brand and marketing strategy, and to have a distinctive look while still remaining true to the exisitng Leanfit aesthetic.
The Leanfit Sport logo builds on the strength of the original Leanfit logo by incorporating it unmodified as its primary component, ensuring consistency and brand recognition
The Leanfit Sport products and packaging create a distinct new line within the Leanfit brand.
Leanfit Creatine, Whey Protein and Plant Sport Protein in Costco Canada Warehouse, January 2025